Cherry On Top
Cherry On Top is a leader in the self-serve frozen yogurt industry. Their stores across the globe provide quality products in a fun and fresh environment.
The team at BigStorm helped develop the brand from the very beginning stages through their expansion internationally.
Unique, fun, sleek, and bubbly are words that whole-heartedly characterize the Cherry On Top experience. Their identity was designed to embody these attributes while creating a strong and memorable connection with the audience.
We formulated a comprehensive set of brand guidelines for Cherry On Top to use in applications that range from their email campaigns to their drive-thru graphics. Using a vibrant color palette and modern, yet playful typographic layouts, we developed a persona that closely reflected the Cherry On Top experience.
The Cherry On Top website exhibits a diverse array of features including an intuitive gift card ordering system, database driven locations page, strong integration of social networks and custom built CRM and CMS.
Every month tens of thousands of Cherry On Top eClub members receive targeted announcements based on their location, birthdate and other information. Each eBlast campaign is managed with a backend system which tracks readership and click through volume.
The new Cherry on Top interior design produces an environment that is clean and modern, yet fun and inviting. Big Storm also worked to create the very first drive-thru Cherry On Top.
Advertising & Collateral
Cherry On Top's advertising and collateral needs range from nutritional information booklets to franchising sales presentation materials. Strong brand consistency must be carried throughout each and every piece.
Animated Display System
This custom system was created by the team at Big Storm and serves the purpose of sending a visually stimulating message to the customers in their stores worldwide. The animated content, programming, and back-end CMS is managed by Big Storm.